We were asked to design a campaign event for something in need of a better image.
I branded an exhibit at the MoMA which explores the intersection between math and art. Math is typically seen as a subject for non-creatives. The goal of the exhibit is to make math more appealing to a creative-minded crowd. The headline can either be read “The Art of Math” or “The Math of Art” further emphasizing that math can be creative and art can be analytical.