Graphics and animation for Express' 2019 Workwear Campaign
Success is best achieved one step at a time: this belief is the beating heart of Express’ 2019 wear-to-work campaign. It also happens to be the motto of our friend (and general powerhouse) Karlie Kloss, who leads the way with a kind of energetic optimism that’s embedded in the Express DNA. Sharp New York City shots mixed with in-studio moments help showcase the focused ambition that often comes with the start of a new year. This campaign is designed to ignite inspiration and serve as a reminder that the only way to go is up. It’s time to take off.